Model overview

Product research is a model of cooperation between a customer and an outsourcing service provider aimed at identifying the best possible ways and technology means prior to the product delivery process. To work out a competitive user-centric software solution, the research phase encompasses a thorough Business Analytics assessment together with a comprehensive UI/UX design strategy. We never resort to a boilerplate approach that works for everyone. Every product research solution we offer is driven by your project’s individual requirements and goals to achieve with app development. We always handpick the best BA and UI/UX design practices while tailoring them to your business needs. The product-specific research helps you identify touchpoints with your target audience, and shows how to meet and exceed app users expectations with your product. The product research can serve as a convenient option for forward-thinking companies. These are budding and incumbent businesses that want to have their prospective IT project thoroughly future-proofed. The model brings about great analytical insights when used either as a primary or supplementary approach for decision-making. Usually, the research phase proves efficient in the next two use cases:

  • To evaluate the investment attractiveness of your IT project by checking against its profitability, risks, budget and time limits, and other business-critical metrics
  • To complement your in-house strategic planning with HebronSoft’s professional expertise in Software Product Development, Business Analytics (BA), and UI/UX design provided as an all-in-one solution.

When to choose the Product Research model


The product research model of cooperation with HebronSoft is worth considering if your future project faces some challenges like:

  • Your project strategy gets bogged down in details just right after the ideation stage
  • Your IT specialists, if any, may lack competencies to set out a step-by-step project roadmap (technology stack, tech specs, etc.)
  • The overall software development plan needs further elaboration on the process details
  • No enough understanding of web app design, namely creating customer-centered user interfaces that improve user experience
  • No in-depth Business Analytics tools are available so far to leverage historical data for gaining practical insights for decision-making
  • No precise estimation of a project is possible in terms of budgeting, workforce, time, and deliverables.

What the Product Research model involves

Just like physical objects, digital products such as web applications or other software require an all-out effort to take from the very start of a project. Before getting into the software development process, you have to dwell on every single detail – from defining real problems and generating ideas, to setting the scope of work, to staffing, to cost risk assessment. And even if you are good at project management, tech-sensitive variables, if not considered, can jeopardize your business success. Collaborating with HebronSoft under the Product Research model allows you to make full use of a viable demo version of your future software product. You can realize if a project suits your business goals and budget, how it works and looks like, and how it stacks up against competitors. Catered to your goals and app users satisfaction, this personalized UX research brings together a bunch of deliverables in one piece. Depending on your project specifications, the research may include a suite of the following BA and UX assets:

Business Analytics

    Elaboration phase

  • Clarifying a business idea
  • Researching business problems
  • Deciding on the expected business value
  • Drafting nonfunctional requirements
  • Preparing functional requirements
  • Formulating the main backlog
  • Deliverable: documented business requirements

    Solution Design phase

  • Story mapping
  • User stories
  • Establishing acceptance criteria
  • Prioritizing backlog items
  • Deliverable: documented business requirements

    Development phase

  • Setting up preparation activities
  • Planning development activities
  • Standardizing the software development process
  • Tracking the development process
  • Deliverable: documented business requirements

    Maintenance phase

  • Gathering and processing feedback from customer and users
  • Formulating the next backlog
  • Deliverable: documented business requirements


    Other BA deliverables

  • Business process documentation
  • Business and system requirements documents
  • Business cases
  • Business Delivery Plan
  • Charts and flow diagrams
  • Project plans
  • Organization chart
  • Strategy documents and business plans
  • Policies and legislation
  • Stakeholder Matrices
  • Stakeholder Engagement plan
  • Business Objectives Lists
  • Scope Definition Documents
  • Project scope and boundaries
  • Project risk and constraints

UI/UX Design

  • User Research and Analytics (User Interview, Focus Group, Lab Studies, Field Studies, Intercept Survey, Email Survey, Persona)
  • Competitive Analysis Report
  • User Stories
  • Domain Modeling
  • Ideation
  • Informational Architecture
  • Sitemap
  • Wireframes
  • Experience Map
  • Customer Journey Map
  • User Flow
  • Jobs-to-be-done Framework
  • Service Blueprinting
  • Business Model Canva
  • Wireframes Prototype, Design Testing
  • Moodboard, Concept Creation
  • Full Set of Design Elements, Design System
  • Clickable Prototype

Benefits of the Product Research model

The product research phase does not limit itself only to analytical insights. Instead, the model brings to you a tangible full-fledged business solution with more than feasible results on your IT project. So, you can enjoy:

  • Well-rounded IT project assessment and business analysis
  • Software development plan compliant with all your requirements
  • Carefully determined budgeted cost of a project
  • Clearly defined BA-based usage scenarios and customer behavior patterns
  • Enhanced UX design research assets, namely user analytics, customer journey maps, mood boards, sitemaps, wireframes, and suchlike
  • A clickable app prototype featuring all the core functionality of the future software product.

Our Customers’ Results


Increase in Sales of Customers’ Products


Increase in Online Donations for NGOs


Ratings from Clients’ Satisfaction


Decrease in Headcount